Some of you may know I've been creating the business models and media strategy for the Evolver Network for the past four years. We are officially relaunching this month with a global mass media and action campaign called "Planet Medicine." The campaign is part of announcing our re-frame around how we talk about psychedelics in public discourse.
Amidst with our systems-thinking approach, we're positioning ourselves as an international public voice that advocates for the holistic health benefits that entheogenic plants provide, by pointing out that they are part of a larger spectrum of our relationship with plants for food, medicine and shelter. We approach the topic from a perspective that honors and supports indigenous cultures, and we discuss legalization in terms of harm reduction and community context. It's an entrypoint to discussing ecological restoration, as well as social justice issues facing indigenous folks.
I hope you'll play along in the campaign. Tag social media posts with #planetmedicine. For example you could post a photo of yourself drinking tea, planting an herb spiral, eating cacao, or even a video of yourself talking about bioremediation plants. Our intention is to scale up the practices and organizations who focus on plant medicine, so more people can adopt sustainable practices and enjoy the beauties of the plant kingdom. The more we return to stewardship with our plant kin, the more we can transition off of industrial farming, the pharmaceutical industry, and other environmentally destructive practices.
Get to know your local herbalist today :).
Now, off to writing copy for the duration of the theme. I can't wait til we bring in funding for TEN and I have a whole team of people helping on the media front. There is so much we can do to lift up the global ecosystem of earth activists.